Do & Don’ts

The essential guide to using your skincare safely, effectively, and with confidence.

This page outlines the most important skincare rules to follow, especially when using clinical actives like peptides, antioxidants, and retinol. Follow these guidelines to maximize results and minimize irritation.

1. DO — Layer From Thinnest to Thickest

• Toners → serums → eye cream → moisturizers
• This ensures proper absorption without clogging the skin.

DON’T — Use Multiple Serums at Once

This reduces effectiveness and can cause irritation. Choose ONE serum per routine.

2. DO, Use Retinol Slowly and Gradually

• Start every 3rd night
• Increase to 2–4 nights/week as tolerated
• Use a pea-sized amount

DON’T, Mix Retinol With Acids or ChronoRepair (for beginners)

Avoid pairing retinol with AHAs, BHAs, Vitamin C acids, or ChronoRepair on the same night until your skin adjusts.

3. DO, Use SPF Every Single Morning

Especially if you use retinol or brightening serums.

DON’T, Rely on Moisturizer Alone for Protection

SPF is non-negotiable. Moisturizer cannot replace it.

4. DO, Hydrate the Skin Daily

• HydraFirm Peptide Serum™ for hydration and barrier support
• Elixir D’Eaux™ for added moisture balance

DON’T, Skip Moisturizer if You’re Oily

Skipping moisturizer increases oil production and breakouts. Proper hydration balances your skin.

5. DO, Apply Eye Cream Gently

• Use your ring finger
• Tap, don’t rub
• Apply to the orbital bone, not directly in the eye

DON’T, Apply Retinol Directly Under the Eye

Retinol should never go on the thin under-eye skin unless specifically formulated for that area.

6. DO, Cleanse for 20–30 Seconds

Matcha Veil Cleanser™ works best when gently massaged in.

DON’T, Overwash the Skin

Washing more than twice daily strips your barrier and causes dryness or breakouts.

7. DO, Apply Neck Cream With Upward Motions

• Lift & Lumé™ Neck Crème
• Use gentle upward strokes from collarbone to jawline

DON’T, Use Strong Acids on the Neck

The neck is thinner and more sensitive — keep it protected and nourished, not exfoliated.

8. DO, Store Products Properly

Cool, dry place. Away from direct sunlight.

DON’T, Leave Droppers or Jars Open

Exposure to air breaks down active ingredients and reduces effectiveness.